Importance Of API Integrations In The Hospitality Sector

 It is time to renovate the hospitality sector by fusing its services with other significant sectors using proprietary or Open APIs to assist customers and organisations. Let us find out how APIs are becoming game changers in the hospitality sector and how is API technology transforming the hospitality industry? But before that let us find out some of the myths listed below.

Myths about not availing API integrations in the hospitality sector:

• Software manufacturers are not focused on the integration

• Technically Challenging

• Time Consuming

• High-priced

What is Integration in the hospitality industry?

Integration in the hospitality industry means various parts of a customer’s journey can connect to make a great experience. For example, The airline that a customer is travelling gets integrated with the cab service organizations to track the customer's location and picks him up without wasting time. It is used in well-known industries such as the hotel and travel industry.

What is an API and how do they work in the hotel industry?

An application programming interface (API) is a computing interface or method/way, for two pieces of software to communicate with each other. With its ability to provide various services all within a central hub, hotel API integration can modify the hospitality industry. In the hotel industry, it manages multiple bookings & enquiries across all packages collectively into a single inbox.

How is API technology transforming the hospitality industry?

Unifying enquiries:

• Gather your enquiries from booking engines, travel partner sites, web forms, emails, and calls with an enquiry management system and get rid of the practice of chasing multiple channels with a CRM for hotel management. 

Updates the enquiries:

• Existing guest enquiries get auto attached to a new guest account gets created for new enquiries.

Manages your leads:

• Keep a tab on the lead’s journey by setting up lead distribution for global locations on the CRM for hospitality management.

• It helps you set a custom workflow that enables you to receive leads based on region, lead type, budget, guest preferences, and other preferences based on prospect behaviour.

Notifies new leads:

• By automating emails and other preferred channels it lets you notify as soon as a new lead is generated. 

• Inquiries such as most enquired property are instantly notified and auto-assign leads to different teams and delight your customer instantly with the faster response time.

Keep Track of all the important events

• Events such as a room booking, a hotel browsing and chances of potential customers being converted are tracked using the software.

• Scheduling a booking and sending multiple emails and SMS to potential prospects and catching hold of every communication happening on multiple channels is seamless on this one dashboard.

Reasons why travel companies need travel API

Handle all queries on one dashboard:

• Smart Travel CRM & Booking Management Platform keeps the database of all the leads and emails received from them. It thus allows you to solve all types of queries without using the traditional method of opening multiple emails in the spreadsheets. 

Manages history of the customers:

• Whenever an existing customer sends you a support enquiry the CRM Dashboard automatically attaches this new enquiry to the customer’s account. 

• When you click on one customer name it gives you a history of solved tickets as well as tickets that are pending, packages purchased etc.

Automate key tasks:

• Automated email sequences can be made to respond to customer enquiries. The sales branch can also be automated wherein whenever a lead is generated it gets auto allocated to the respective branch. For example, if an enquiry comes in for a package in the USA then the lead gets auto allocated to the sales team in charge of packages for the USA.

Closing Remarks:

Bringing a new approach to integration in the hotel industry and the whole hospitality sector is the need of the hour. Kapture CRM provides the best Hotel Management Software System API and Smart Travel CRM & Booking Management Platform to facilitate your customers and give them the best experience and increase revenue. According to your requirement, integrate API in your organization to convert travellers into successful bookings and enhance your business in the hospitality sector.

Benefits Of CRM In Hotel Industry

The hotel industry is all about customer interaction. Since they rely on the customer’s comfort and contentment for feedback, the hotels need feedback tools to make sure they are meeting their guest’s needs and expectation.

What is a Hotel CRM Software?

A CRM software for Hotel Industry is a tool which helps in streamlining the sales and service cycle of the business. It is not only beneficial for the company but it is also essential to stay connected with the digital world. With the information of your customers, it helps you understand your customers better and benefits you discover the best methods to preserve them!

What are the advantages of CRM Software for Hotel Industry?

• Central Repository

A CRM Software has the ability to store all the data pertaining to your customer and can also be customized according to the business type. You can quickly identify any guest’s data and aid to their needs instantly. 

• Automate repetitive tasks

With the help of a CRM, you can automate menial tasks like sending bulk emails and SMS or even generation of reports. By doing this, you can save a lot of time. In addition to that, you can maximize your agent’s productivity.

• Customer Retention

Product dissatisfaction accounts for 14% of customer loss while competition accounts for 9%. Around 69% of customers opt for others because of the lack of personal bonding with the company. It is easier to retain a customer than getting in a new one.

• Better Customer Support

A hospitality CRM Software build an effective customer support system that is quick and you can also assist your clients through phone, chat, message, e-mail, or even in person. With all the tickets on a unified dashboard, and all the data available instantly, it is easier to solve customer’s issue. At the end of the day, picking the right CRM for your need is the only way one can benefit out of it. A CRM can be used for may purposes. With the right features and right knowledge of it, one can increase their revenues while maximizing their employees’ productivity.

How to Evaluate a Hotel Management Software

Any hotel business knows that the hospitality industry is a huge one with dozens of different departments and hundreds of employees. The client list is lengthy and diverse. Catering to a whole set of clients every day and serving their whims makes being in the hotel business extra difficult. To make your job easier you should opt for hotel management software that will do the heavy lifting for you. If you are new to this, let us take a look at what you can expect from such software.

• Client Management

You should look for a CRM system where you can have your huge clientele uploaded to make your work simpler. Sales CRM for hotel management record all transactions of your clients and update their history every time there is one. You can easily look up details of all customers at any time and tend to their requests using tickets generated.

• Sales Automation

The CRM will automatically boost your sales with multiple features including live chat, auto-assigning leads and instant notifications. You can even generate invoices directly from there and offer deals and discounts. Follow-up replies and emails help you keep up with clients who are still on hold with their decisions.

WHY HOTEL CRM? CLICK HERE FOR MORE

• Marketing Events

Banquet events can be promoted on the CRM software with targeted email marketing. If this is something that is important to you, find a CRM that has this important feature. Events in hotels are commonplace and being able to get the word out easily matter a lot.

• Tariffs & Bookings

Any hotel CRM software that gives you options to manage your rate cards and tariffs is a lifesaver. It reduces your team’s work and saves a lot of time. An AI powered chat application can filter queries and bring you promising leads.

• Generating Reports

Yet another significant aspect in a CRM tool is to be able to generate reports of all sorts on demand. Big businesses require weekly, monthly, quarterly and yearly reports of all departments and a CRM should be able to do that effortlessly.

If you are out in the market to find an all-round CRM, you need to keep an eye out for these features.

How Hotel CRM can Help you Grow your Customers? | Kapture CRM

Hotel chains spread across multiple locations may have a hard time keeping track of leads, sales and property performances. With a Hotel CRM, the hospitality industry can manage leads, inquiries and property performances of multiple locations in a unified window. Read

Everything You Need To Know About Hotel CRM Software

If you are part of the hotel industry, you must already know how vast it is and what are the things that concern such a huge field. Just the number of people on the payroll makes you wonder how it must all be managed. What if you were next in line to take the reins and manage a whole hotel? If the thought of that worries you, then worry no more, because CRM software for hospitality management is here to save the day.

CRM stands for Customer Relationship Management and it is one the main areas to focus on, especially if you are in a service-based industry. In the hotel industry, sales and service both are equally important. On a CRM platform, you can manage both. The CRM software helps the service field by accepting customer queries and complaints and raising automated tickets. It also assigns these tickets to relevant departments so they can be resolved. It also communicates with guests for reviews and feedback. For the rest, hotel sales CRM does the job.

Sales management for hotel CRM jumps right into making quotations, setting up meetings, organising banquets, planning events and forecasting sales based on past reports. A CRM application is a place where you can do it all. Lead management becomes highly organised, plans and events are set up in place, targeted marketing take better shape and all this is just the CRM’s AI brain working. It can also handle a huge database where you can store unlimited data in an encrypted data on a secure, cloud server.

Notifications for instant leads, follow-up meetings, generation of reports and invoicing makes it a must-have tool. It helps you reduce costs and increase revenue. You can allot tasks based on employee ranking which the CRM will help establish. Sales CRM for hotel industry is the lifesaver that we all need. Where else can you find a system that does so much for you? Not boarding this wagon is surely not an option. Invest in it sooner rather than later.

How Hotel CRM can Help you Grow your Customers?
Hotel chains spread across multiple locations may have a hard time keeping track of leads, sales and
property performances. With a Hotel CRM, the hospitality industry can manage leads, inquiries and property performances of multiple locations in a unified window.
Read More

The Essential Guide Of Sales CRM Software For Hotel Industry

Hotels are a large scale enterprise. The number of departments exceeds the number of ingredients in a five-course meal. However, food and stay is not the only things a hotel focuses on. Events, banquets, meetings and the like are frequent flyers in the hotel atmosphere. To market these activities, sales CRM for hotel industry is the best bet.

Wondering how you can use CRM in your industry? Here’s how–

• Digital Event Planner

Planning an event has never gotten easier. Instead of promoting events on different social media platforms, you can let the CRM application to work for you. It has an omnichannel support system which integrates with all kinds of media streams. Your events can be marketed via call, email, social media and so on directly from the CRM software.

• Clientele Expert

In the hospitality sector, apart from hotel guests, there are big clients with whom the hotel does regular business with. Because a hotel is a huge enterprise, there is a huge client history. Hotel sales CRM software can manage all clients efficiently; knowing when the upcoming meeting are or updating invoices become far simpler.

• Tariff Manager

Prices of rooms, utilities, food, drinks and other services keep changing every so often. On a unified platform, you can handle the changes with ease. A tariff manager is just one of the many uses of having a CRM system in place.

• Inventory Tracker

It is often difficult to keep track of all purchases on a single system. However, sales management for hotel CRM makes it is a piece of cake! A huge pantry, toiletries and a lot of other goods can be handled from a database which has all the information.

• Point-of-Contact

Online hotel booking management is surely required for any hotel business. Nowadays, most people make bookings on third-party sites. There are hundreds of such sites, and thousands of different bookings each week. On the hotel CRM, you can get the master overview in front of you on your screen. You can also communicate from the same system and confirm or cancel bookings directly from there.


Hotel CRM software can serve as the backbone for your business. Now is the time to get all in and reap the benefits for years.

How Hotel Management Solutions Increase Revenue?

The hospitality industry benefits significantly from growth in technology, as it gives business owners new and innovative ways to improve their services. Hotel management solutions can streamline various operations while maintaining a close relationship with their customers. Here are three ways hotel management solutions increase revenue for your business:

1) Create custom packages for guests

If you don’t run a chain of hospitality businesses, there is no point offering loyalty programs to your guests. Most of the customers who stay on your property are unlikely to revisit your hotel unless they are business travellers. Due to this reason, you need to come up with innovative ways to attract guests to stay on your property.

With hotel CRM Software, you can create custom packages for different types of guests. If your area receives a large number of budget travellers, you can offer numerous discounts on all your services.

2) Improve guest satisfaction

As you run a hospitality business, your reputation is everything, as it determines whether you continue to receive bookings in the future. Hospitality CRM software improves guest satisfaction as it communicates with your employees in real-time. For instance, you never have to deal with overbooking, which hampers guest experience.

At the same time, all the departments are up-to-date with all the developments, ensuring that everyone understands the requirements of your customers. For instance, if guests want you to clean the room and fix the wifi while they are away, you can inform the same to your house cleaning and maintenance employees.

3) Make decisions according to data analysis

Technology makes it easier to streamline various processes of your hospitality business, to cater to the needs of your customers. With hotel management system, you can collect data from your guests, and analyze their experience with your services. By going through this type of information, you can identify trends, and take the necessary steps to improve customer experience. For example, if a large number of your guests are asking for a vegan lunch, you can introduce the same. As a result, your hospitality business can attract new guests to your property, increasing revenue.

These are the three ways hotel management solutions can increase revenue for your business! .

How Hotel CRM can Help you Grow your Customers?

Hotel chains spread across multiple locations may have a hard time keeping track of leads, sales and property performances. With a Hotel CRM, the hospitality industry can manage leads, inquiries and property performances of multiple locations in a unified window.

Read More

3 Key Features Of Hotel Management Software

As a hospitality business owner, you want your guests to have the best possible experience. Due to the increase in demand, you have to start investing in hotel management system. However, due to the myriad of options available from numerous vendors, you don’t know which one to pick for your hospitality business.

Here are three fundamental features of hotel management software:

1. Automate numerous operations

There are a lot of functions your hospitality business has to carry out on a daily basis. For example, your housekeeping staff should receive a notification, every time a guest checks out, so that they can clean the room. At the same time, you have to keep track of all the services your customers utilized while staying at your property.

Due to the repetitive nature of these tasks, there is a high chance for human errors, which can hamper the experience for your guests. As a result, the hotel management crm software you choose should be able to automate various operations of your hospitality business.

2. Robust online booking engine

These days, it is essential to have an online presence, as several customers use the internet to find out more about hospitality businesses. Also, if your business operates in a tourist hotspot, you are bound to receive guests from all over the world.

Due to this reason, it becomes essential to have an online booking engine, to meet the demands of your customers. Also, if you use this type of system, you can avoid paying commission to other websites, to make bookings on your behalf. Solid hotel management software should provide a robust online booking engine.

3. Store essential information about guests

As the guests are the heart of your hospitality business, you need to ensure they have a great experience on your property. Sometimes, your customers make several requests, such as food allergies or extra towels, during the time of reservation. Excellent Online Cloud hospitality CRM Software will allow you to store this information, giving you the opportunity to enhance the customer experience.


These are the three key features of hotel management software, you should keep an eye on, if you want to pick the best one for your hospitality business!

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How Hotel CRM can Help you Grow your Customers? | Kapture CRM

Hotel chains spread across multiple locations may have a hard time keeping track of leads, sales and property performances. With a Hotel CRM, the hospitality industry can manage leads, inquiries and property performances of multiple locations in a unified window.
Read More

--------------------------------------------------------------------------------------------------------------------------Sign for A Free Trial of Kapture CRM. The free 30-day trial does not require a credit card and will allow you to begin using the CRM to manage your leads and support operations. You can also request for A DEMO of the software.

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Enrich Guest Relationships and Build Brand Loyalty with the CRM for Hotel and Hospitality

For all businesses, consumer satisfaction decides the level of success. It’s crucial for hospitality industries to maintain and develop their business. It’s a fact that a happy customer is a loyal customer who will definitely drive profits.

CRM is a key tactic especially in hotels for personalizing the customer experience and enhancing client satisfaction and retention. There are many business challenges faced in the hotel and hospitality industry today like attracting customers, retaining customers, engaging customers, and managing vendors. Hotel CRM software can help you to overcome these challenges as there are following benefits of hospitality CRM software.

1)    Central Repository

CRM for hotel and hospitality industry allow organized collection and classification of customer data, so rich customer information database is created.  With CRM systems you can effectively manage this database and obtain it whenever it is required.

2)    Enhance Sales Productivity

With the help of CRM software, you can easily automate the repetitive sales tasks like sending bulk emails and generating in-depth reports. Online cloud hotel management systems and the CRM mobile access permits sales teams in the hotel industry to have equipped access to their customers’ preferences. It helps them to produce more profitable offers for their clients.

3)    Customer Retention

Attracting, engaging, and retaining a customer is a crucial task in the hotel industry. If you know your customers well you can provide better customer experience to them. It’s true that winning back a lost customer can cost up to 60 to 100 times as much keeping a current one pleased. With the right use of CRM software, you can retain your customers.

4)    Customization

Hotel CRM software helps the hotel industry to tailor products according to the target audience requirements. As for certain customers’ money is the priority, for many others comfort and overall experience matter the most.

5)    Increase Referrals

CRM build up an efficient customer support system that provides fast assistance to clients. It creates a good recommendation base as satisfied customers give positive reviews which in turn solidify the company’s reputation.

Conclusion

As discussed above, with the help of CRM you can cultivate and build a long-lasting relationship with customers. It makes it easier for you to improve customer experience with your brand. CRM is not effective when only used as a plan or software; it requires to be adopted as a hotel’s philosophy for the most excellent results.

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Sign for A Free Trial of Kapture CRM. The free 30-day trial does not require a credit card and will allow you to begin using the CRM to manage your leads and support operations. You can also request for A DEMO of the software below.

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