It is time to renovate the hospitality sector by fusing its services with other significant sectors using proprietary or Open APIs to assist customers and organisations. Let us find out how APIs are becoming game changers in the hospitality sector and how is API technology transforming the hospitality industry? But before that let us find out some of the myths listed below.
Myths about not availing API integrations in the hospitality sector:
Software manufacturers are not focused on the integration
Technically Challenging
Time Consuming
High-priced
What is Integration in the hospitality industry?
Integration in the hospitality industry means various parts of a customer’s journey can connect to make a great experience. For example, The airline that a customer is travelling gets integrated with the cab service organizations to track the customer's location and picks him up without wasting time. It is used in well-known industries such as the hotel and travel industry.
What is an API and how do they work in the hotel industry?
An application programming interface (API) is a computing interface or method/way, for two pieces of software to communicate with each other. With its ability to provide various services all within a central hub, hotel API integration can modify the hospitality industry. In the hotel industry, it manages multiple bookings & enquiries across all packages collectively into a single inbox.
How is API technology transforming the hospitality industry?
Unifying enquiries:
Gather your enquiries from booking engines, travel partner sites, web forms, emails, and calls with an enquiry management system and get rid of the practice of chasing multiple channels with a CRM for hotel management.
Updates the enquiries:
Existing guest enquiries get auto attached to a new guest account gets created for new enquiries.
Manages your leads:
Keep a tab on the lead’s journey by setting up lead distribution for global locations on the CRM for hospitality management.
It helps you set a custom workflow that enables you to receive leads based on region, lead type, budget, guest preferences, and other preferences based on prospect behaviour.
Notifies new leads:
By automating emails and other preferred channels it lets you notify as soon as a new lead is generated.
Inquiries such as most enquired property are instantly notified and auto-assign leads to different teams and delight your customer instantly with the faster response time.
Keep Track of all the important events
Events such as a room booking, a hotel browsing and chances of potential customers being converted are tracked using the software.
Scheduling a booking and sending multiple emails and SMS to potential prospects and catching hold of every communication happening on multiple channels is seamless on this one dashboard.
Reasons why travel companies need travel API
Handle all queries on one dashboard:
Smart Travel CRM & Booking Management Platform keeps the database of all the leads and emails received from them. It thus allows you to solve all types of queries without using the traditional method of opening multiple emails in the spreadsheets.
Manages history of the customers:
Whenever an existing customer sends you a support enquiry the CRM Dashboard automatically attaches this new enquiry to the customer’s account.
When you click on one customer name it gives you a history of solved tickets as well as tickets that are pending, packages purchased etc.
Automate key tasks:
Automated email sequences can be made to respond to customer enquiries. The sales branch can also be automated wherein whenever a lead is generated it gets auto allocated to the respective branch. For example, if an enquiry comes in for a package in the USA then the lead gets auto allocated to the sales team in charge of packages for the USA.
Closing Remarks:
Bringing a new approach to integration in the hotel industry and the whole hospitality sector is the need of the hour. Kapture CRM provides the best Hotel Management Software System API and Smart Travel CRM & Booking Management Platform to facilitate your customers and give them the best experience and increase revenue. According to your requirement, integrate API in your organization to convert travellers into successful bookings and enhance your business in the hospitality sector.
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