Five instances where the sales CRM can make a difference to your Sales Performance - Kapture CRM

For almost every business, the virtual stretch from acquiring leads to converting those into actual customers is getting longer and tougher.

This also means that most of the initial leads are lost before they transition into paying customers. Sales CRM platform lets you combine and manage multiple challenges and opportunities that come-up in day-to-day sales operations.

 Lead Volume is too high

Instance –Industry with inflow of low quality Leads.

Challenge – sifting potential prospects from casual enquiries

Some Industries come with a high volume of incoming leads and low chances of conversion per lead. In this situation, having to identify and focus on right leads can make a big difference.

Sales CRM platform collects the incoming lead along with necessary details. It allows you to consolidate all information into a single database. Further, you can use the consolidated lead data to considerably speed-up the overall processing of each lead.

Manage repetitive or bogus leads

Instance –Same Prospect giving independent leads in two or more occasions.

Challenge – sifting potential prospects from casual enquiries

According to studies and general experience, almost 10% of the total incoming leads are repetitive or bogus. By counting these into the overall sales quota, your overall lead count could give false hopes. Moreover, it becomes an exercise in time and resource wastage.

Sales CRM helps you prioritize and differentiate between total prospects. You can identify and filter-out the bad prospects from your overall prospect list. This increases the overall lead quality within your total lead count.

Stacking Together of Multiple Sales Opportunities

Instance – Leads are not individually analyzed, but gets stacked and assigned.

Challenge – identify the individual value of leads as per chances of conversion.

An easy way to make the least use of sales opportunities is through stacking and allocating them later to sales professionalsbased on simple availability. This system doesn’t lend you the flexibility or versatility to manage leads based on their individual potential.

A Sales CRM helps you consolidate each lead information on a uniform dashboard. This enables you to successfully assimilate information associated with each lead.

You can also assign individual sales professionals based on their individual skills or proficiency in a particular area.

Getting your quotes Right and perfect

Instance – Misconceiving or disagreeable sales Quotes

Challenge – Create easily understandable sales quotations

In most commercial exchanges, there are numerous cases where your end quotation could come-out skewed or form grounds for serious disagreement. There could be numerous disagreementsin deal agreement, commission, sales tax, local tax etc…

Sales CRM helps you formulate the quotes based on a single platform that incorporates all differential charges. It also comes-up with a comprehensive list of charges on each instance.

You can also create a far more successful quotes and pitches within a competitive environment.

Sales Responsibility Management

Instance – Sales professionals are vying for a low lying fruit

Challenge – Sales manager needs to balance between different opportunities

It’s a common enough occurrence that sales professionals are competitive in trying to get their hands on easy opportunities. It’s the responsibility of a sales manager to be smart and just at dividing opportunities among the employees.

With a sales CRM allocation, the concerned manager can view and assign tasks through a single dashboard. This enables you to improve the overall morale of the team while improving the overall team performance.

Conclusion:-

The journey from initial lead reception to final customer acquisition is often complex and challenging. Here, the Sales CRM helps you simplify and accelerate the tasks at hand.

How a CRM propelled sales Team delivers Higher Performance? - Kapture CRM

All sales teams are known to be nit picky about team organization. It almost always follows a clear hierarchy-based flow for ideas and processes.Whether you like it or not, this presents clear challenges when adapting to the fast-changing landscape of digital and direct sales operations.

Given this, one should have a clear way to organize exchange of ideas and operational responsibilities.

Through CRM software, you can organize your entire sales team on a single organizational hierarchy. At the same time, you can infuse the necessary flexibility and information sharing to form an agile sales system. It also allows you to streamline information and pass-on approvals without being subjected to lengthy procedures.

With your team having access to sales CRM,lets you modulate responsibilities and make best use of the available opportunities. Not only you can manage responsibilities, it also lets you manage opinions and transfer knowledge. In combination, it leads to an overall escalation in overall sales performance.

What is a CRM-Equipped Sales Team structure?

In order to have a successful sales team operation, you require a comprehensive strategy and a well-thought out ground level execution. You need an extensive strategy to reach your ground level prospects. Afterwards, you can back it up with smart execution to convert those prospects into actual customers.

Although both these are inter-dependent and need to be formulated on your customers. One without another cannot work out.

In-order to realize this system, you should have a structure with easy communication and collection of insights. By organizing your sales team around a CRM ecosystem, you can have better chances of realizing this system.

Forecast and Manage your Sales Targets

Needless to say, achieving sales targets are largely dependent on execution and pricing. Mobile CRM allows easy communication across teams and platforms. It also enables easy communication across the team vertical.

By having accurately correct pricing knowledge, the current operations can be modulated to achieve specific targets.

Manage Instructions and Transfer Knowledge

Regardless of one’s formal qualification, all sales professionals need to learn the tricks of the trade. For this, the concerned sales manager should be able to guide and navigate its novices. Also the competitive landscape needs a smart coverage of expertise.

By having a clear hierarchy, the field executive can ask for instructions from upper management. If unable to come-up with the resolution, it could be escalated to higher management. This brings in efficiency that cannot be achieved through traditional system such as calling.

Create a Pecking Order for instructions

As mentioned, sales organizations thrive by establishing clear pecking order. This enables sales teams to take fast and live decisions, without having brainstorming sessions. By establishing CRM-based team structure, all inconsistencies could be avoided and teams could establish a clear pecking order.

Afterwards, the employees higher in the hierarchy can take decisions on forwarding the responsibilities.

With this system, you can avoid depending on lengthy team meetings tocome-up with accurate information.

Collect Ground-Level Insights

With increasing competition and changing trends, sales managers are more eager to learn about changing ground-level interactions and vibe. But this can only be learned hroughsharing 2nd party information. And in the end, it may lead to incomplete sales picture that aren’t complete.

With a Mobile sales app, the manager could have access to all undertaken ground level operations. Based on the available information, the sales manager or upper management could take the practically feasible decision to advance the current operations.