How CRM Lead Scoring works in a practical scenario? - Kapture CRM

In this blog, we repeated many times that all leads aren’t created equal. Their sources have varying intentions and intensity. An experienced business knows to hobble between many leads, before zeroing-in on serious prospects. With a CRM-based lead scoring you can replicate these successful lead processing actions.  You can transfer them on-to a larger scale and bigger volume.

As your industry gets competitive, acquiring right insights could be the way to drive your business forward.

Why Lead Scoring Is Necessary?

Leads don’t ring your cash register; but lead conversions to it.

According to the prospect’s level of interest, you can score individual leads based on chances of furthering the conversion. It could be varied from ‘oh-I-don’t-use-this-number’ to a direct ‘what’s your pricing?’

For any business, converting 10-15% of your leads are deemed to be a great performance. This could get continually escalated or downshifted based on the market environment at that time. This could vary depending on a number of factors, including season, lead volume, marketing campaigns, etc.

Your lead quality can also vary depending on direct prospect interaction.

With all these factors playing a part, having a direct approach to automating lead segregation gets almost impractical and vague. You can handle lead segregation only through a direct lead scoring process.

Determining Lead Quality Factors

In a practical situation, it could be hard to gauge the seriousness of each lead on an individual basis. When handling a large lead volume, a clear-cut checklist allows you to segregate leads laying on the higher probability side. This simply leads to fluctuating quality of leads, each lead potentially cutting back to its sources.

Based-on your industry, you could have a combination of these multiple factors to determine your lead quality.

Authentic Lead Data

If a prospect is looking forward to a conversion, it reflects as definite attention to furnishing necessary lead information. This attention could be reflected in furnishing the requisite information from multiple sources. This can include website contact form, E-mails or phone calls.

If a lead doesn’t follow through with a clear strategy of follow-up, it can easily get blacklisted.

Version Limitations for your Business

If your prospect needs only a limited version of your business, you could be suddenly thrown into several connected constraints. You can have budget constraints or size constraints with your business. If you carry fundamental differences with prospects, it can immediately get harder to push them forward to conversion.

By counting the point of differences with your prospects, you could roughly estimate opportunity of conversion for each individual lead.

Following Level of Interests with Prospects

In association with specific Industry, your lead funnel may have varying length and complexity. Your prospect interest could sway and vary at multiple points of time.

Having an ability to manage your time with each prospect can easily increase the chances of conversion.

How CRM makes an ideal Employee Management Software? - Kapture CRM

If you can plug yourself into stealth mode to walk and peep into office conversations, you can actually find out that most of talk has minimum importance. Most of the process goes through an incredibly long convoluted process chain to get completed.

If you can peek into employee mind, you may find that some are creating artificial work to keep one busy or make one appear positively.

Is your employee working under optimal proficiency? Are they under worked or overworked?

Why you need Employee Management Software?

Anyone who understands modern work-culture knows that high employee-manager ratio or increasing compensation doesn’t necessarily solve the problem on table.

So, securing the right elements for most beneficial workplace can't be discovered effortlessly. It includes ceaseless cooking and sifting to discover those fixings. Indeed, even with an obvious comprehension, it could be troublesome to oversee workers for the duration of the day.

An employee management system brings versatility and utility to a given situation. You can control multiple activities and share processes that create an employee management system.

For managing employee’s with a given amount of time, building an optimal work environment should go through due time and processes.

Automation at work Environment

Most employers are apprehensive about implementing automation at their work environment, with regards to their employee response. When your team has misapprehension about allocation of tasks, it’s better to manage and handle daily tasks.

It’s best measured and solved through educating about benefits of your work automation facility.

Equal and Streamlined Work Allocation

Most employees are focusing on tasks that could be easily done. According to simple human psychology, most people try to escape duties with high risk of failure. When you are forcing someone to handle hard tasks, it automatically creates discontent and dissatisfaction among your employees.

Create Unbiased Grading

One needs to focus on creating an unbiased work environment. The most frequent reasons behind biased work grading come with having unallocated tasks. This creates an unbiased grading among a constituent team.

Under a CRM employee management, each of your tasks get allocated for each task completed. Practically a complete task get’s dispersed into numerous micro duties. Each duty needs systematic and routed task allocation.

Three Sign of Proof’s that will make you integrate Social CRM Platform - Kapture CRM

Most businessmen are skeptical in nature. With the dangling of multiple bogus products and shady deals, any new technology or modifications are viewed with a high degree of skepticism.

No matter of persuasion or convincing, most businesses wait for long-time before adapting a new technology. Often business need undeniable sign of proof’s that allows businesses to make the right decision.

Rather than data, businessmen often tend to play favor to arguments depending on data, which makes them light and interesting.

These could be the sign of proofs that your business could be waiting.

Social CRM and SEO

Modern SEO is tightly linked with your number of social media followers and relative interactions. It acts as a sign of vote for your business with your prospects.

Social Media Increases Indexing Rate by 50% – The indexing rate refers to Google’s preference to visit and index your website. With active social interactions helps you increase your indexing rate by up-to 50%. The increased index rate lets you make increase website visibility and make your website visible across the internet spectrum.

Builds Authenticity – The social media helps you collect customer opinion and mentions. This increases your authenticity, which can increase sales by up-to 23.87%.

Social Affects Ranking – You social media pages is a large deciding factor for determining your website ranking, even up-to 5.5%.

Reaching and Expanding your Target Audience

Today social media plays a role at majority’s buying decisions at varying proportions. As you use social media to interact and engage with your audience-base, it provides a better way to reach and engage with your customers.

Be Present and be Researched: – According to research almost 56% of your audience utilizes facebook to sway individual decision making. With having active social media presence, your users can recommend your products to their friends.

Winning Consumer Trust:- In today’s market, consumer reviews are a beacon of trust and reliability. But winning consumer reviews doesn’t randomly pop-out. It comes with long-standing brand relationships that finally become consumer trust.

Increasing your Circle of Reach:- As users with similar interests tends to flock together in social media, having an active social approach increases your reach and flexibility. It involves having a better social reach across your user-base.

Having Customer Conversations

Today the main purpose of marketing department is creating customer interest and possible conversations.

Having a Productive Social Profiles:- According to research, only 14% of users trust advertising compared to the 78% of audience trusting social media reviews and recommendations. Today social media comes as a more productive way of advertising.

Time for Conversations :- In recent research, tabbing between multiple platforms, decreases productivity and increases brain aging. Having platform integration gives you a better way of managing each conversation.

Simply put, a Social CRM provides an effective way for managing and achieving maximum result in your social media obligations.

The power of data: How Capturing Data helps your daily decision making? - Kapture CRM

When you are taking daily business decisions, the most obvious decisions may not certainly be the best decision. It could hide desirable benefits may not be easily visible. In some circumstances, the draw-backs of the obviously beneficial decisions could be hidden.

In this scenario, an ability to capture business data and guided decisions can make sudden improvements. Especially as recent studies have shown that data-Reliant companies last longer and are more successful at their endeavours.

Customer Visits may not mean Sales

In online business, increasing number of your customer visits is often confused with increasing sales. In offline market, having increasing number of retailer connection can be confused with related increase in customer volume. Both these could be grown to be misjudged and confused with each other, depending upon individual circumstances.

Given accurate data about previous sales trends and reports lets you segment your customer-base. This enables you to analyze and decide, whether you are being visited by the right kind of customers.

This helps you build right customer approach and ensure that you spend your quality time on better prospects.

Achieving the Birds-eye View

By a winged creatures eye View, you have an extensive review alongside capacity to concentrate on a little territory under restricted time. It permits you to move between numerous perspective, giving better viewpoint on maintaining your business.

Having in-depth data reports, essentially allows you to follow your overall activity or instantaneously focus on a singular business feature.

In the mean time, it also allows you to handle and filter down on thoroughly profitable business metrics. This gives you a comparable birds-eye view of your business performance.

Acquire More Marketing Data

With different competitors, trying similar operations stratergies, rising above noise helps you make yourself audible to customers. The CRM helps you acquire marketing data that allows you to create and follow campaign goals. In modern marketing, having access to data guides and augments your strategies.

This also drives you towards intelligent choice of marketing channels to initiate your marketing strategies.

Achieve Easier Execution

Having access to data only makes the first part. What you do with the data is always more critical and challenging?

With easier access to different types of business information, allows you to segment on frequent roadblocks and challenges. This helps you to predict issues and challenges at daily execution.

Distinguishing Actionable Data

One can only react to actionable real-life based data. Choosing the right sources of data could get confusing, when you are dealing with multiple data sources. With human mind’s limited capacity to simultaneously comprehend multiple data resources, you could end-up taking wrong decisions.

A CRM helps you collect and manage actionable data through multiple data sources.

Daily Management Decisions

You could be frequently facing confusing and contradictory situations. You need to take daily management and operations decisions that could possibly suffice the set circumstances. A CRM-based daily operations allows clearly follow the segmentations and create decisions to create smother decision making.

How de-centralized document management provides greater Proficiency? - Kapture CRM

Today business is an information-driven process, making a 180 turn from the process and co-ordination driven activities. Both client and customers are most interested at data and information that could mold the future decisions. A smarter management document system allows you to organize and manage information throughout your organization.

A de-centralized model of document management enables you to streamline documents to right channels. This can simply mean handling a unified data resource, but also allow faster access to all relevant sources of information.

Managing Document Updates

When you have the right documents at right time, you could find more utility with your time and energy. Having access to the most recent business information can make your processes streamlined and available across platforms. It turns your business data into an easily digestible format for daily operations.

This process integration saves you time over both customer and process fronts. Meanwhile, you can accelerate and streamline other processes towards greater success.

Managing an Info-based Industry

If you are a part of any information based industry, it’s not just information that counts; but its sending information to right individual at right time.

Having the same workforce overseeing on various parts of same activities can significantly quicken the stream of your procedure. This permits your customers to outline advancement of work, while dispensing people to right experts.

Optimizing your Document Handling

As documents are source of information, handling them most proficiently means managing and handing them over easily. With smarter information sharing, you can ensure that your documents are getting too bulky for any alternative ways.

Rather you need to have your documents spread across multiple computers, you could upload it to cloud. But the utility doesn’t just end there…A document remotely uploaded to cloud repository can be scheduled to be managed through multiple teams, each one finally accumulating to make realistic changes.

For all businesses, having ability to segment and analyze your business makes them more insightful and progressive.

Protecting Documents

With turning documents into digital format, it’s been difficult to share and manage them. If you ensure to manage multiple documents with keeping multiple versions, you need to update every file location for each document change.  This in-turn becomes a lengthy and time-consuming, slowing down your daily activities.

Why CRM Usability is more important than Excessive Features? - Kapture CRM

Under the basic human impulse, all products and services could instantly attract attention through these two appeals – maximum utility and lesser price. Even as both of these appear to be opposite ends of product spectrum, they appeal to the same part of human reasoning – To get maximum value for a spend amount. As these have been solidified and strengthened through passing generations, most marketers and product developers have tried to make use of this feature.

While increasingly sophisticated, the same principles could be applied to CRM software industry. In a competitive and over-crowded industry, developers are tied in a feature-race that could lead to the invention of the most critical feature that turns the market tide at their favor.

But most business owners most of the times, doesn’t care to use this overwhelming set of features, that could set your own businesses racing. This puts the CRM usability at center of all business decisions.

Make your Software practically Simple and Usable

Among all software applications, the CRM could be required to be one of the most practically viable systems. A CRM is required to attend waiting customers and jolt down customer instructions. In both these situations, one cannot possibly get confused without raising customer irk. So the first rule for CRM customizations should be ‘Don’t let your Software to be Clunky’.

Meanwhile, practically usable software could be having a simple interface and a larger number of takers. Anyone following a specific list of instructions could find instant application for given software.

You can also take-down trials to ensure that all new software features are easily accessible and applicable in life situations.

Collecting and Segregating Business Data

One of the basic differentiating CRM feature is the ability to collect and manage data in an automated fashion.  It allows you to collect all relevant information without putting daily effort.

Further, this information could be utilized to make significant experiences and inputs for your business software's. The information accumulation ought to be far reaching and taking into account genuine to fulfill its reason of reputability. Both these conditions are better met through the use of CRM programming.

Based-on these, making sense of collected data becomes a real challenge for modern generation. With right information, the data becomes a real weasel for modern data.

Knowing When to Strip down

All businesses occasionally end-up driving towards the steep wall of feature overload; Rather than intentionally creating namesake features for thickening user’s manual, this could be a result of well-intentioned sincere efforts.

In this scenario, one can decide which features to use and which ones to eliminate based-on rate of usage for each feature. At some other cases, you can embed a deep link for customers, who may not be initially using the software.

How to improve your Search marketing through CRM? - Kapture CRM

For any enterprise, turning online is only a natural evolution. Researchers found that almost 60% of small businesses acquire their enquiry through online channels. Even as you can take multiple channels to obtain the requisite leads, the search medium offers unique benefits. For starting, these are prospects who are naturally interested at your products. These are also one of the most cost-effective modes of search marketing.

Search is about Visitors, CRM Manages Visitors

The modern day search is exclusively focused on understanding and meeting your customer requirements. Without an accurate understanding of your visitors and audience perspective, your search efforts could easily get muddled in complex issues.

This makes search into a customer-focused activity. While traditional analytics tools could give you basic customer understanding, you can only benefit with latest trends and interests of customer interest.

A CRM ( Customer relationship management ) software collects and manages your customer enquiries. A CRM increases proficiency of managing your customers. This automatically increases interest among your customer, while providing new intent and interest. Consequently this also provides an interest among your business, incrementally increasing the customer interest among your audience.

Implementing New Features and Add-ons

A cloud integrated CRM makes your data universally accessible across users and employees. This helps you implement novice website features that may lead you to systematically increase website traffic and engagement.

More than anything innovative features can drive your website. The CRM creates a novice data collection and dispersion systems, making your data universally accessible across platforms. You can also implement direct customer interaction metrics.

Mining new User Keywords

If you are not connected to the real-life situation, your keywords could be separated from the live situation. Otherwise, you could end-up focusing on high-competition keywords or disconnected keywords that could impact your business from wrong side.

With actively collecting every user query and complaint, you can build a rich repository of relevant keywords for your marketer. You can further focus on making these keywords improve your daily process.

Understanding user Perspective

You can meet customer requirements only through understanding the actual demands. This makes understanding end-user perspective an important part of daily business.

A CRM allows you to maintain updated logs of previous customer interactions and engagement. This allows you to upload all previous customer interactions to a unified server, managing queries and conversations through a single interface.

Make Data accessible across platforms

For modern search performance, availing uniform data across platform comes important as it speeds up process. The cloud integration allows you to share data across platforms. With these, you can share all your possible client queries across platform.

With cloud data being accessible across platform, you are facing one of the most formidable challenges of modern business.

With search being a primary marketing option, CRM provides one of the most direct approaches for improved search results. 

Why Choose a CRM invoicing Software? - Kapture CRM

For small and large businesses alike, accurate invoicing is a critical step towards getting paid. As it’s the penultimate step before completing a purchase, this means that you are missing one substantial step before purchasing every purchase. A CRM invoicing Software helps you overcome limitations of traditional CRM system, guiding you towards a more-poignant sales process.

Automate Professional Invoice Creation

As mentioned small and large businesses needs to have professional invoicing, especially small businesses. An invoice informs the recipient about professionalism and accurate knowledge about each aspect of current invoicing.

In normal process, an in-depth invoice requires collaboration between multiple departments and activities. When the invoicing carries low-reception rates, this could turn-out to be large volume of wasted work.

CRM software connect, collaborates between different organizational parts, creating a totally integrated invoice flow. This allows you raise custom invoices to a large number of customers, affording flexibility and customer drop-off ratio towards better sales figures.

Manage Multiple Templates

Ever been in a situation, where your default template couldn’t possibly attract your core buyer. You could also feel changing customer preferences and the need to implement more flexible templates. This ends-up with your customer facing template saturation. With a set of inbuilt selected templates, you can overcome the template-saturation issues.

No Export or Import

CRM invoicing normally doesn’t involve any importing. You also need not import any data. It’s also free from contacting different departments to create a comprehensive invoice. It’s because all services are provided based-on an integrated CRM system. All services rendered to a customer, goes specifically entered into a CRM system. This allows you to instantly create complete invoices adding all activities. This protocol also simplifies managing customer accounts.

Faster Invoice Management

For maximum response, your invoice needs to be received within an optimal time-window for every customer. The concerned time-limit is based upon decision making time and processing time for each invoice. CRM integration adds a significant faction of speed to your order processing, that affect your sales cycles and increases efficiency.

Manage Variable Pricing Package

For every business, you are constantly facing clients requesting order-oriented cost renewal. When customer may request changes depending on current order, conventionally multiple persons needs to be notified and approved about the changes. Your regular and loyal customers may also demand a differentiated pricing rate than your regular customer. Under this situation, a CRM gives you the option to add varying discount % to every order or customer. You can also release invoices considering allocated discounts for every client.

Receive and Collect Payments

Kapture CRM invoices embed a safe link for your customers to visit an integrated payment gateway and complete payments. This makes your payment collection an easy and straightforward way. Your collected payments also get streamlined to a single interface and sends E-mail/SMS intimations to a concerned number.