How Mobile CRM Can Benefit Your Startup Business

India’s startup ecosystem continues to increase at a rapid pace. Now we have nearly 19,000 technology-enabled startup companies, according to Economic-survey 2015-2016. However, despite the innovative ideas and groundbreaking projects, many businesses struggle to survive the competition, and many are eventually forced to shut down.

Accepting the challenges, many companies are now using Customer Relationship Management software and getting wonderful benefits out of it.

As per the latest survey by Trackvia, successful implementation of CRM software can boost sales revenue by 41% for per salesperson and can enhance customer retention by up to 27%.

Office-based CRM systems are powerful tools for small businesses, but once you get outside the office, you will be completely disconnected from the affluence of your CRM tools.

That is the way sales-based startups face maximum problems regarding information management, client communication and team collaboration. Opening up your laptop to log in to a casual chat with your client is not a convenient option all the time, especially when you are out for a meeting.

Having your sales team equipped with a mobile CRM can benefit you to a large extent.

Quick facts about mobile CRM

• Not only is the CRM industry growing at a rapid pace, but Mobile CRM is expected to grow by 500%, with more than 50% of business rolling out or piloting mobile CRM. (Source- Gartner)

• Mobile access to a CRM increases sales force productivity by an average of 14.6% with a further 3 in 10 mobile CRM users reporting productivity improvement of more than 20%. (Source- Nucleus Research)

• Companies that have mobile CRM enabled had a much higher percentage of reps achieving their sales quotes. (Source: Super Office)

Selling on-the-go

CRM software is nothing but the backbone of a sales team. They need to access different marketing and sales tools, even if they are outside the office. Without a mobile CRM this could not have been possible at all.

Going out for a meeting with a mini-office in your pocket will surely give a higher level of confidence. You can carry out the selling process any time, no matter where you are.

All time access to updated information

Imagine the common scenario of a company with a decentralized sales force – while attending a meeting you suddenly need some information to show your client. You called your team members, and asked them to send a mail attached with the documents, and waited a long time expecting to receive the mail from the office.

Logically, you simply can’t waste your time like that. It certainly leaves a bad impression on your client and for this you may not get your expected closure.

With a mobile-enabled CRM system you can access updated client information, product information, brochure and everything in just a click.

Besides, the information comes with an organized form, making things easy to figure out. And the best part is that its limited access completely confirms the information security.

Real-time reporting

If you or one of your sales team members completes a transaction on the meeting site with a client, you may need to return to the office to update the MOM or transaction details into the system later on. This type of delay slows down the process.

While running a startup company, you need a superfast selling process. With a mobile-enabled CRM, you can simply update all records from your smartphone or tablet while you’re there with the customer. These real-time updates will show up on the dashboard, so that your co-salespersons and the executives can instantly know about the work progress.

Shorter sales cycle

From the previous points, by all means a CRM can successfully cut down the sales cycle, rescuing you from the exertion of long sales cycle. It streamlines your team efforts with technological tools to prevent you from unnecessary delay.

Collaboration on the peak

A startup company always needs a fully organized and coherent sales team. They need a platform, where they can chat, share, report and make big decisions instantly.

CRM gives you the right opportunity to enhance your team collaboration. With its inbuilt chat facility, you can share anything with your team, be it an image, video, audio or a document. Form a group or go for one-to-one interaction – with your CRM you can resolve any team or client related issues immediately. You do not need to call for a meeting or individually call people and ask their problems. You can interact with multiple employees directly through your mobile CRM app.

[Find more on team collaboration, with mobile CRM – 5 Applications of Mobile CRM to Achieve 5x Sales Results]

Also, it gives you the opportunity to maintain and track the performance and work progress of your employees. 

Most importantly, your CRM tools will always take care of your data privacy.

Ultimate customer engagement 

With your CRM in your pocket, you can contact your client whenever you want. The integrated social networks and other systems will help you to answer the customer queries, mails, social media comments and feedback.

By giving prompt response to customers’ inquiries and feedback, you can achieve remarkable customer engagement and brand loyalty.

Conclusion 

With the upswing of mobile computing, cloud-based data networks and smart devices, companies now understand that anything that can be done digitally in office can also be accomplished effortlessly on the go. So, why not with your CRM?

Having a Mobile CRM is no longer optional.

Utilizing mobile CRM you can manage a prospective business in your sales funnel. You can make opportunities to define the prospect of your business, manage pipelines and related activity circles, and make certain the accuracy of sales forecast.

5 Applications Of Mobile CRM to Achieve 5X Sales Results

Whether you are at the office or shopping or bed, how often you don’t have your mobile phone beyond your arm’s reach?

I bet that you could mostly palm your mobile phone by the flick of your wrist.

The mobile phone has become an in dispensible part of the 21st century’s lifestyle.

But if you are even remotely associated with sales, this now becomes one of your work responsibilities; Today, the sales pro’s use the mobile phone as a primary means of professional communications.

Sales professionals frequently travel, attend events and client meetings or even participate in business conferences. At all these times, you have mobile as a means of connecting with your fellow team members and clients.

This means that the mobile phone takes a significant role in your professional life.

Now, let’s consider a real-life situation.

Suppose your company has decided to 5X your sales target from the coming month. Rather than revolting, can you make changes that help you achieve this target?

These are primary changes that come to your mind to incrementally scale the results.

1. Have multiple teams to work simultaneously
2. Align and collaborate with your marketing and sales operations
3. Be agile with your lead management
4. Ensure accuracy about your sales forecast

When you think about it, the gist of all these applications is your need to start working as a team, rather than adding up all the lone efforts.

1. Manage and encourage Daily interactions

On a hectic day, internal miscommunication could be a source of employee conflict and time waste.

For example, the frequent calls by an employee could be interpreted as casual interference by another team member. This becomes increasingly high when you try to reach the ground sales teams.

Often, they could be out-of-reach or unclear about the means of communication. Or the message could be received after the right point in time.

When the salespersons are on the road or attending meetings outside the office, mobile CRM software could be the core factor of the internal communication system.

You don’t need to install any additional application to communicate with your colleagues. Mobile CRM is solely enough to make your communication system better.

For example – Kapture CRM has a unique option named KapChat that provides the facility to communicate with your fellows.

You can make chat groups, share files, and send videos, without logging-in into another app.

Reasonably, it will save more time and make your interaction process smooth and convenient. Effective communication system builds high understanding and boost’s supportive mind sets of the employees.

This prevents misunderstanding, lack of communication and a low team spirit from thwarting your team efforts. The internal communication also helps you increase your deal closures and get maximum deal value for each lead.

2. Share, Assign, Collaborate and Solve

The sheer number of decisions each salesperson has to take each day has the potential to overwhelm the person. It can also affect the productivity of the salesperson. In order to get the maximum value from data, salespeople need to have access to the evocative information that right away relates to their organizational role.

With the cloud-enabled KaptureCRM software, you can share multiple files with the other team members, allocate operations, discuss problems and come up with a cohesive solution.

Even in different files you can store information, segregate it according to the usability and quality. It naturally enhances team productivity, as it wins over the cooperative spirits of the employees.

That is why sales reps saw productivity increased by 15% when they had mobile access to CRM applications.

3. Facility to Create Live Report and Upload Information on Dashboard

The processing speed is an important factor that determines the present sales outcome.

The sooner the lead gets responded; the sooner an order is placed; the sooner the chosen service or product is ready to be delivered, the shorter each order cycle is condensed. This allows you to get more satisfied clients.

To support this entire process and fasten the delivery process, the management should have a direct overview of different customer interactions. This enables the employee to push each potential deal. They need a common portal, where they can see the work progress of the entire team. A mobile CRM system offers this facility to you.

For example – in Kapture CRM dashboard, a salesperson can upload information whenever an order is placed. Even they can update the order status, and minutes of meetings with the clients.

You can display the priorities of your business on the dashboard; can generate the monthly report and daily reports, if required.

This all-pervading system gives you a perfect platform, where team collaboration and workflow automation go hand in hand. And the ultimate result will always be positive.

4. Maintain Self and customer Data Privacy

Now, you are thinking, such facilities are good enough for team collaboration, but what about the privacy issue?

This problem is not entirely limited to your customer data privacy. For example, can you imagine your sales prospecting list ending-up in your competitor’s hand?

This will directly limit your rate of customer acquisition.

This means that you can’t share your prospecting list across your team, where anyone can decide to disclose the list.

A daily planner and assigning will help you solve this problem. You can attach specific meetings to each employee on a daily scale.

Based on this data, you can also follow employees across geography.

This allows you to limit the employee access to the only set number of retail stores. Moreover, you can limit the information access to each employee to its required limit.

You can also ensure that your mobile operators are given adequate information concerning each store activity.

You can give your team member the access to the dashboard so that they can manage the entire system. On the other hand, you can restrict the access from others to ensure the security of data.

For example – with Kapture mobile CRM system you can restrict access from the executives and employees, who are no longer a part of your team or business.

5. Accelerate Deal making protocol

In business, you are not entirely new to have your most promising deals fall flat on the face.

With passing time, your prospect’s initial attention may wane-off or you may have new decision makers entering the picture anew.

Anyways, having the ability to quickly wrap-up deals makes a significant difference to your bottom line.

In this situation, you need to have a protocol for accelerated decision making.

The Mobile CRM enables you to introduce accelerated deal-making within your existing business process.

This helps you avoid the traditional time lapses in managing your normal business operations.

Conclusion

Today, the sales and marketing processes are required to rapidly scale the results.

Mobile CRM gives you the opportunity to manage data, but also measure results and prepare a valuable report from it.

The features of this application leave the direct effect on sales revenue and office work culture. With a better environment employee can give their best performance, thus the company can increase its ROI rate. 

According to Innopple Technologies, 65% of sales reps who have adopted mobile CRM have achieved their sales quotas. While only 22% of reps using non-mobile CRM have reached the same targets.