Optimize lead management with Kapture CRM

Lead management system: what is it and why is it needed? 

 

Leads are the most crucial elements that keep a business running. These leads can stem from anywhere be it comments on social media pages, phone calls, or even emails. With so many lead sources, it can get difficult to track all leads. This is where lead management system​s ​come in. 

Lead management is a practice designed to organize prospects or potential customers for a business. The primary focus is on handling volumes of queries from prospects and then categorizing them.  Businesses with efficient customer acquisition management systems are always on the path to making profits. Lead management systems like Kapture CR​M create a​ structural analysis of potential customers based on various factors like geography, engagement period, preferences, etc, which helps businesses build their marketing strategies that are necessary to increase revenue.  

 

Why is a Lead Management System Important?  

 

Helps in tracking leads 

Tracking leads without sales CRM software becomes very time-consuming. Businesses should​ always have a close eye on a lead’s position. Without a sales CRM system, it becomes challenging to track website visits, links clicked, emails, phone calls, etc. from leads. Tracking a lead’s position helps businesses understand when it is safe to interfere to engage leads better and make them end customers. It also helps them to better understand what exactly leads are looking for which helps them personalize the customer experience. This promotes profitability because of accurate sales forecasting and efficient marketing strategies.  

 

Helps with organizing  

With so many channels where businesses can acquire leads from, it becomes very time-consuming thus adding up to manual work. There can also be the possibility of missing out on leads from certain channels. Having an organized system to analyze and categorize leads helps save time. These prospects can be categorized based on media channels, engagement period, geography, interest, etc. Without a lead management software present, it can be​ challenging for businesses to catch hold of all possible leads over various channels.  

Facilitates lead distribution 

The sooner businesses reach out to their leads it is more likely they make a purchase. For large-scale businesses spread across states or countries lead distribution is another issue faced regularly. It is crucial for these businesses to ensure a smooth flow of leads to the marketing and sales teams. This flow of leads is automatically organized based upon factors like chronology, product category, or even geography. A smooth flow of leads helps in optimizing marketing and sales strategies.  

Helps with providing quick response 

Every customer wants to save time. They expect a quick response to their queries and when businesses fail to do so they lose customers and this also applies to leads. When there is no system to categorize and manage these responses it makes customers and leads impatient and frustrates them, eventually choosing another brand that responds quicker. Lead management​ systems facilitate a quick response to leads that is also available during the off-hours.​ Maintaining these records of off-hour inquiries helps businesses respond to their customers at any given point in time. 

 

Benefits of having Kapture CRM for Lead Management​  

1. Helps businesses to filter and categorize leads based on their interests. 

2. Enables efficient tracking of leads by keeping a close eye on their activities like website searches, links clicked on, product page views, price inquires, etc.  

3. Makes profiles of prospects that help optimize marketing and sales strategies based on lead preferences.  

4. From the initial process to post-purchase it helps in nurturing leads in an efficient manner and converting them to end customers or even repeat buyers. 

5. Increases productivity due to the automated responses that leads receive.  

6. Improves coordination and leaves no room for miscommunication among different teams like sales and marketing by automatically assigning them leads based on lead preferences.  

7. Enables real-time reporting of leads which leaves no room for a delayed response for queries. And leads tend to convert into customers when they receive quick answers to their queries.  

8. Helps in recycling already existing customers to become new leads by analyzing their preferences.  

9. Helps in curating discounts and other sales practices according to what leads are looking for. 

 

If you want more information or understand how a lead management software can help your business, book a demo with Kapture. One of our experts will take you through a personalized discovery call. 

Why Does Lead Management Matter For My Business?

The main goal of any for-profit business is to drive down costs while maximizing revenue. To that end, you must do all that it takes to ensure that you’re making the most dollar for your investment. One of the best ways of bringing costs down is through lead management Software.

As any business-savvy person will know, it isn’t enough to get new leads and call it a day. From there, you must make it a priority to manage these leads.

A lead management system automates leads for your business. It lets you receive as well as streamline all potential leads as well as current leads on a single platform. If you aren’t able to convert acquired leads into revenue, your business will be in a pickle soon.

It isn't just about managing leads, having software do all of the heavy liftings is incredibly cost-efficient. With a lead management software, you use fewer resources, personnel as well as funds to manage leads than you would use human employees. It also lets you aim your marketing campaigns, advertising efforts and so on at the right demographics. It is an expensive affair directing marketing efforts at people who you aren't sure will respond. A lead management tool enables you to direct your efforts at people who have a high chance of responding to your efforts.

A lead management software also does more than its fair share when it comes to your company's distribution of resources. Things like using three people to make a sale when it could be done with a single person are a thing of the past with a competent lead management tool.

If you aren't using a lead management solution in 2019, you're behind the pack. Every business worth it's salt is using one of these tools because of the sheer benefit it brings to an organization. There is no reason to not have such software at your disposal.
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What is Lead Management System? | Kapture CRM

A Lead Management System effectively segregates leads and auto-assigns them for faster conversions. No matter where the lead is coming from, your enterprise will be equipped to prioritise them with the lead management CRM. Lead management software includes real estate lead management, sales lead management, and more.

Read More

--------------------------------------------------------------------------------------------------------------------------Sign for A Free Trial of Kapture CRM. The free 30-day trial does not require a credit card and will allow you to begin using the CRM to manage your leads and support operations. You can also request for A DEMO of the software.

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Lead Management: Revamp Your Sales

Lead management can be defined as the process of consolidating multiple leads from multiple sources and give them attention so that they are sales-ready. Essentially lead management tools enable leads to be converted into a sale.

Organize and give structure to the workflow with an effective sales lead management software to ensure that the business does not miss any potential customers. Attending all incoming leads can be hectic for a sales team, Lead management system simplifies the process so that the sales team can focus on converting leads into sales and boost profits.

How to get the most out of lead management system?

• Get a clear picture of your customer base: Every business has to have clarity over its target audience and their needs and necessities. Demographics, customer purchase patterns and the lead source help in identifying the customer base with clarity.

• Generate content and gather data about your leads: Create premium content relevant to the business or the industry type and capture customer details with lead capture forms through various websites. Use analytics to determine how to effectively boost incoming leads and maintain high conversion rates.

• Qualify your leads: Lead management CRM software lets you understand the needs of your customer base and effectively cater to those needs. Leads can be qualified by factoring in three factors, that are demographic information, industry type and customer purchase history. Qualifying leads will increase retention rates.

• Nurture leads and help the sales team close more deals: Lead management tools help in nurturing leads by using customer information and interests. Create awareness about your business through engaging content and demonstrations which will appease your target customer base. 

• Initiate the sales process by providing qualified leads to your sales team: Nurtured leads are sent to the sales team who are prepared to pitch and try to convert prospective customers into clients. When the marketing team provides extensive data about the lead's preferences and requirements, the sales team can easily cater to the specific demands of the client.

Conclusion

Every business has to proactively seek out new customers and empower the sales team to convert more leads into sales. The lead management System facilitates this complex process of converting leads into sales.

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What is Lead Management System | Kapture CRM

A Lead Management System effectively segregates leads and auto-assigns them for faster conversions. No matter where the lead is coming from, your enterprise will be equipped to prioritise them with the lead management CRM. Lead management software includes real estate lead management, sales lead management, and more. There is no telling where you can encounter a lead, as long as your business is prepared to deal with them effectively. This video throws light on a Lead Management CRM in detail.

Read More

--------------------------------------------------------------------------------------------------------------------------Sign for A Free Trial of Kapture CRM. The free 30-day trial does not require a credit card and will allow you to begin using the CRM to manage your leads and support operations. You can also request for A DEMO of the software.

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Lead Management Software – How will it help your Business?

Managing leads are extremely important for your business, as it connects your company to the world. Although you have a lot of efforts which allow you to get leads, you don’t know which techniques are effective.

The best solution is to invest in lead management software, which makes it easy to track your leads. Here are four ways lead management software will help your business:

Analyze reports

One of the main reasons why lead management software remains popular among businesses is due to its ability to analyze reports. For instance, you can analyze every single process of your business, such as the demographics and geography of your customers and the effectiveness of the marketing campaigns. By going through these reports, your business can take the necessary steps to improve your processes.

Gather more leads

For your business to thrive in the highly competitive environment, you need to continue attracting more leads. With lead management software, you can start identifying the behaviors and preferences of your clients. By customizing your marketing efforts, you can attract more leads to your business, which has a positive impact on sales.

Qualify leads

As a business, it is great to have a large customer pool, as it shows the effectiveness of your marketing campaigns. However, you want to focus a greater number of resources on clients who are more likely to invest in what you have to offer.

With lead management software, you can track the progress of your prospects as they move down the sales funnel. Thanks to its ability to filter leads, you can qualify leads and pass them over to the sales team, to convert them into customers.

Makes processes cost-efficient

One of the biggest advantages of investing in lead management software is its ability to make your business processes efficient. You can optimize your marketing campaigns, prioritize the leads according to various parameters, and automate capturing data of the prospects. Not only does it decrease the cost of various processes, but the amount of time you and your team members spend in them will also come down significantly.

Now that you are aware of how lead management system will help your business, it is time you invest in one!

What makes a Lead Management System? And it’s Critical benefits? - Kapture CRM

All businesses operate while expecting a new lead. Because, businesses are on a constant lookout for new opportunities, this affects their daily operations and customer service.

A lead management system is an easy and straightforward way to manage your daily leads. It gives you an ability to receive and streamline all leads through a single platform. An ability to receive and streamline leads let you to extract maximum results from your campaigns.

Lead management can easily overwhelm you…

Having not enough leads is a tough situation. But not being able to convert the acquired leads is equally discouraging scenario.

Today, digital mediums have made it easier for businesses to approach customers and vice versa…

A business with reasonable market exposure would be receiving a steady stream of leads. If you are operating a campaign or streamlining leads through the interface, the rate of incoming leads can increase easily.

In-truth, most businesses are trying to keep-up with an increasingly large volume of leads. Acquiring right way of managing those leads could easily get troublesome.

Consequently, you can have more information for each lead to be reflected in the dashboard. For example, each received lead could have a particular source attribution, campaign stream, lead follow-up process and current response waiting statuses.

All these data is applied to each individual lead. Having a collective intelligence to manage all these leads can easily get overwhelming and confusing.

By managing and supplementing individual leads, you can elevate them to the status of a prospect. A prospect exhibits positive interest in your particular enterprise, which is positively more than a broad interest in your enterprise.

What is a Lead Management System?

A lead management system unifies, streamlines combines your multiple incoming leads. It allows you to view, edit or save particular details about each lead.

Meanwhile, it also attaches definite attribute to each incoming lead making them individualistic. By managing a single source (commonly cloud platform), you can share and process details about each particular lead.

This helps you manage individual leads in an easy and straightforward manner.

Streamline your Lead Acquisition and proceedings

As per the study, business should possess an existing structure to receive and respond in an efficient manner. As per lead management studies, lead left unattended for half an hour depreciates chances of acquiring prospect by 21 times. In-short, you cannot have an excuse for leads to be waited-upon.

All these point to the significance of acquiring and managing queries in an efficient fashion.

Lead management, CRM combines multiple streams of incoming leads. This includes multiple online and offline channels – digital chat clients, Facebook wall posts, 3rd party website portals, etc.… This enables you to be present and combine multiple online streams and channels.

Evaluate and Rate Each Lead

When you have excess leads, it’s could get virtually impossible to zero-in over particular prospects. But your time could be better spent by focusing on individual prospects whose actual requirements intersect with your business services.

This is called opportunity management.

With complete lead management, a prospective employee or a manager could rate individual, leads based on certain parameters.

This starts with consolidating each customer data.

Incase your customer data doesn’t come across as valuable, it could be saved as a resource for last resort.

Developing and Qualifying Customer Journey

Most business have a lead to sales conversion ratio of less than 5%. This means that you need to qualify and mark each stage of lead progression.

Through developing a lead funnel, you can segment and qualify each stage of prospect progress.

With CRM lead management system, you can segment each stage of prospect progress before final sales.

In the image given above, a prospects progress along lead funnel is clearly segmented into different stages. This gives you clear sales funnel for further progress.

This also gives clear objectives for your sales people before each meeting. In case, your individual prospect handling isn’t panning out as expected you can add clear remarks at each stage.

Further, you can also take decision to drop a prospect based on this data.

Finalizing deals and Better customer Meetings

In a fast-paced world, you need to be ready to utilize an immediate opportunity. Quite often, prospects go with the latest consensus decision.

Modern lead management system is attached with a mobile CRM. A mobile CRM streamlines multiple decisions to a particular manager or business owner.

This allows managers to consider all dispersing details, including current market condition for taking each decision.

Conclusion

Today’s ultra-competition requires you to make precise calculated moves for handling each lead. When you are handling bulk volume of leads, this could get tiresome or practically impossible to comprehend. A Lead management System lets you handle each stage of lead processing – acquiring leads, streamlining them to the dashboard, evaluating prospect value, finalizing deals and managing customers.