Technology is evolving and businesses are taking complete leverage of this technology to grow their business to heights of success. Today, technologies like CRM systems are a valuable asset for businesses across multiple industries. With its intelligent features and powerful integrations, CRM systems like Kapture help bridge the gap between businesses and their potential customers. Thus, what is important today is an efficient CRM integration.
What is CRM Integration?
Now the question is what exactly is CRM integration? Precisely, it is the seamless connectivity between your business’s CRM (Customer Relationship Management) software and third-party applications. The significance of integrating your CRM with third-party applications is that it eliminates the need to shuffle back and forth between other applications or systems. With integrations, the functionality of your CRM software expands and you can easily access the most common third-party applications. Apart from communicating with your customers seamlessly, your CRM should also be efficient and easy to use.
Today CRMs like Kapture, which is an efficient help desk ticketing software provides 500+ powerful integrations of common and popular third-party applications and several business processes.
What is WhatsApp Integration?
WhatsApp has a massive influence and reaches across the globe as the most popular messaging app which provides a simple and reliable way of communication. Currently, it has over 2 billion active users and 2 billion minutes of voice and video calls are made on this platform. With all this in hand, integrating your CRM with WhatsApp would mean that you have a great opportunity to nurture the relationship with your customers.
Statistics show that “WhatsApp has retained its top position among the most popular messaging apps for nearly 10 years now. All projections point towards an upward trend in the number of its users, revenue, and most importantly user satisfaction.”
Maximize business growth with WhatsApp CRM integration
Integrating your CRM with the most popular communication platform WhatsApp helps businesses in connecting with their customers effortlessly and enhances the customer experience. WhatsApp API integration provides seamless communication with customers all over the world for both large and medium businesses. Now connect with your customers in a simple, secure, and reliable way. With WhatsApp API integration businesses can create built-in Chabot’s where they can find customer’s crucial queries and reach out to everyone.
What is WhatsApp Business API?
According to statistics, more than 2 million people across the globe use WhatsApp not merely as a messaging app but also for business purposes. Businesses are massively turning their business by integrating their CRM to WhatsApp to engage with their customers more effectively. WhatsApp provides users with a WhatsApp business app with features like fast replies, labels, and business profiles. WhatsApp Business API allows businesses to receive as well as answer unlimited messages from their customers and provide seamless customer service.
Martine van der Lee, Director of Social Media, KLM Royal Dutch Airlines, says that “With WhatsApp, we could boost our brand and keep customers informed about their flight details in a non-intrusive manner.”
Benefits of WhatsApp CRM Integration
Wondering why WhatsApp CRM integration is much needed for businesses. This is because the pace with which technology is advancing is remarkable. And to be relevant in the market, businesses need to leverage social media and other digital platforms to seamlessly provide a better customer experience. Here are some of the major benefits of integrating your CRM with WhatsApp.
Receive WhatsApp Notifications on CRM
WhatsApp provides seamless communication and is the best way to connect with potential customers. Customers can easily reach out to brands and inform their queries without having to juggle between customer care numbers or platforms. With WhatsApp, integration businesses can easily manage work and have the opportunity to change the status of leads.
Quick Feedback Management
Feedbacks are necessary for businesses to improve and improvise their business strategies and enhance customer satisfaction. Customer feedback plays an important role in making decisions about product strategies too. By integrating your CRM with WhatsApp, collecting feedback is a matter of a few seconds. You can easily send feedback and service links to customers on their WhatsApp numbers from the CRM software and fill the gaps accordingly.
Lead Nurturing
Easily send brochures, documents, images, etc. based on their recent interaction with the business. Nurture your leads and convert them to potential customers by providing an accurate solution for their pain points.
Follow-Up Messages
With automated CRM’s like Kapture, you can easily send automated messages to your customers and support them in their customer journey.
Now you know how WhatsApp CRM integration works and how it helps in maximizing your business’s growth. Integrate WhatsApp with CRM’s like Kapture and provide your customers with seamless customer support all along. The market is competitive and businesses must mark their brand’s identity to reach heights. In this power era of customers, this is only possible with a good CSAT rate. Integrate your CRM with WhatsApp and skyrocket your business’s growth.
Book a demo right away to understand how Kapture CRM can integrate with your current systems to help add value to your business.
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