Monday 18 July 2016

Pokemon Go in your Business: Five Lessons from the Pokemon way of doing things - Kapture CRM


Pokemon are everywhere and you just wanna catch e’m all! The world’s most popular game can’t be simpler and more engrossing at the same time.
Substituting Leads for the Pokemon, the same lines could be superimposed to your business and customer acquisition scenarios.
Like the elusive Pikachu in Pokemon Go, your best prospects could be hidden among the entire geographical spread or location. And it’s the fulfillment of your true spirit to seek them out and add them to your kitty.

Connection between Pokemon go and you’re Business
Gamification has been an active businesses strategy for years. And Pokemon Go bridges this gap between digital space and running business arenas…
For acquiring prospects, most businesses try to stretch out their presence throughout geography or keep waiting for customers to actually pay them a visit. Sadly, this approach can’t get you closer to your real prospects when they spread far and wide across cities.
Instead, you can glean insights from the wisdom of Pokemon Go to reach-out and pluck your prospects from their resting spot.

Adding Wisdom of pokemon to your Business
The tiny jolly creatures they are, finding and bowling them over could be really hard. But serious gamers would vow that they are worth every bit of effort that they demand, even for the street-common Ratattas.
These are the lessons acquired from the parallel world of Pokemon Go that needs to be absorbed and implemented into your daily business process.

Pikachus do exist in this world
Pokemon don’t just pop-out into empty space. They were there always, waiting for someone to figure out their presence. This is especially true concerning to the more precious oddities like Pikachu…. Recently, Dutch boy found one in his brother’s grave.
Likewise, you need to believe that your most precious customers are out there, waiting for you to discover them. Often, they are not the loudest or most obvious. But finding them is the true challenge of your business.

Be Resourceful with your Energy
As the name indicates, Pokemon Go requires you to go places and visit spots. This requires you to be resourceful with your time and energy expenditure.
Really smart Pokemon players (the ones who advance the most) know that they can’t afford to go jumping-and-poking around in different spots. For this, they always plan and organize their business to cover maximum geographical area.
Likewise, a CRM dashboard can plot and spot your prospects across the geography. This enables you to maximize your reach and interaction with your prospects. This also considerably increases your audience penetration across geography.

One pokeball can’t catch them all
Unlike in gaming, business scenarios don’t allow you to spend your entire time for discovering a few new prospects. Instead, you should invest time on multiple fronts. You can also run multiple marketing processes to attract prospects.
In the sense of game of Pokemon Go, you should be wielding multiple balls directed towards multiple spots.
Marketing Automation system lets you strike a combination between marketing campaigns to reach a larger customer base. This process also allows you to maximize your prospect exposure to independent opportunities.

Err….Cheat Codes can’t hurt you
Ok, please don’t frown.
Successful gamers and businessmen are always looking at a smarter way of advancing their progress.
Sure, the cheat codes in gaming can be a final and definite fun-killer. But business cheat codes just create a level ground.
Process streamlining and automation system can side-line the traditional chaos to create condensed process system. This enables you to apply yourself at the right form and application.

Run with the Gaming attitude
No doubt, you can collect Pokemon by visiting your usual spots. But the real ‘déjà-vu moments’ happen when you go outside your comfort zone and usual spots. People who really love the game are willing to go and experiment with a wide range of exotic places.

Likewise, you should find the thrill in seeking out the best prospects and customers for your business.

Conclusion:-
Reaching and adding your prospects could be confusing in the absence of clear directives. In the last one week, Pokemon Go has seen ordinary people scourging their terrain to earn gaming characters. You could also utilize these lessons to take your business to every concerned individual. 



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