Thursday 17 March 2016

Why is building customer relationships extremely important in the digital age? - Kapture CRM


Success in the modern market is highly dependent upon the customers. Understanding consumer behavior is often considered to be a tough task. Of late, consumers have been showing even more confusing behavior as they shop and seek service in the digital age. According to a recent research, it was observed that today, consumers prefer switching to different providers, while they claim to be more satisfied with the companies from where they are currently buying products and services.
One of the reasons for this can be the company’s approach towards the issue. While companies pay more attention on fixing what wows their customers, they miss out on making the essential improvements that inspires customer loyalty. The following five tips will help you win more loyal customers:
Greet-Great, RepeatEach relationship starts with great correspondence and as a rule closes by not taking care of business. The guarantee made to the clients toward the start of the relationship sets the tone for better relations with your clients over the long haul. As per an overview, an organization's inability to convey on the administration experience guaranteed is their most prominent exacerbation.
Care for those who are loyal
Like we mentioned earlier, customer behavior changes with time and more often than not, companies fail to notice those changes. Companies also tend to forget their customers once they turn loyal. According to a research, neglecting your loyal customers is the biggest blunder for your business. Always reward something that is good, and make sure that all your loyal customers are with you for long time.
Dishonest behavior
Companies fail to notice the signs that their customers are willing to switch. One key indicator is curtailed switching, which is the situation when a customer is with a company but has also added another provider to their list.
  1. In the initial stages, figuring out whether the customer has switched over to other brand or product becomes difficult. Using more finely tuned analytics can work wonders for your business and increases the likelihood of being able to deal with such issues.
Are you social?
With the modern world changes and trends, consumers prefer checking over their favorite brands and products through social media portals. Social media plays a key role in the decision-making of a consumer. Looking at a few positive reviews or comments on the social channels, a consumer can make a positive decision, and vice versa.
These new channels add on to build the consumers’ expectations and also influence personal interaction and engagement.
Gimmicks won’t save me
Even though 68 percent of consumers say technology has enhanced their experience, not every customer today is exposed to technology. Even tech-savvy customers are not necessarily persuaded by new functions or innovation in technology.
Keeping the market trends in mind, tech-savvy consumers always expect and want greater engagement with their providers. This is when a company’s interest in technology and innovation agendas comes into play. Companies may also have to give much more importance to keeping technology-savvy consumers interested and engaged while considering business growth.
While these important five points represent potential lost opportunities, bringing them to practice is essential to lead a trendy and successful business. While setting the tone of your business, you should consider investing for a better relationship with your customers. Doing this will lead you to retain more loyal customers and avoid the risk of losing the customers to your competitors.

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