Customer Profiling
is essential for every business. A customer’s need is the number one
priority for any thriving business. A customer’s need can be gauged by
collecting data about the products they are buying, purchase trends and based
on customer preference. This will help in gaining valuable insights about
prospects with data-driven insights.
Segregate and customize:
Kapture Customer Profile System allows the business to classify customers
based on custom parameters like zones, type of industry and contact details.
Long-standing customers can be given special treatment like VIP tags so that
agents realize that the customer is top priority. The data collected is
accessible instantly so that agents can provide seamless query resolutions.
Nurture prospects:
Each customer can be marked with statuses
like active or prospective customers by creating separate workflows. Emails and
notifications about purchases can be sent to each particular customer based on
priority and customer preference. This insight gives the agents the opportunity
to strategize better at executing their plans.
Rate Plans:
Loyal customers and customers who place
bulk orders usually expect discounts or loyalty rewards, this information can
be readily accessed by agents so that they can set different rate plans for
each specific customer and boost the influx of new orders.
Customer history:
Kapture’s Customer Support Software lets you store and grants instant access to all previous customer
interactions with the business, order history, previous quotations, invoices,
meetings conducted and payments received. Agents can resolve queries with swift
solutions. Kapture avoids duplication by merging duplicate contacts into one
single profile.
Automate greetings:
Personalized greetings can be sent to
customers on special occasions like birthdays and anniversaries which will
drastically increase the appeal of the business in the customer’s perspective.
This process can be completely automated by setting reminders so that the
system sends the email greetings automatically with a pre-defined template.
Scheduling and Customer zones:
Scheduling a meeting is made so much easier
with Kapture Service CRM Software as it allows you to arrange the optimal
number of meetings to receive new orders or renew existing accounts. Kapture
lets you create customer zones based on operating locations and makes the
customer identifiable by zones. The field agents benefit greatly with this
feature.
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