4 ways by which a manufacturing company can benefit from CRM-based operations - Kapture CRM

Less is more. The competitiveness of every manufacturing company is based on how efficient their manufacturing processes are, and how quickly they can complete a task. Apart from the internal opportunities, effectively handling the business processes is also vital for the company’s success.

Many manufacturing companies serve a turbulent market, which means that they need to proactively and precisely analyze their target segments and prepare for drastic fluctuations, all while maintaining their business and customer relationships. Trying to supervise over all these tasks simultaneously may induce errors and mismanagement, which can be devastating for the business profits.

This is why manufacturing companies are looking to adopt a Customer Relationship Management system for its useful database management and automation tools and features. A CRM software service can be valuable for streamlining the manufacturing and business processes, and creating an organic link between them.

With modern equipment becoming increasingly productive, it is no surprise that product quality is no longer a competitive metric. Since most companies can provide similar, and sometimes even identical, value to their customers, differentiation is now more and more based on how good their service is for their customers.

1. Proactive management

A CRM system allows a company to be more proactive in their business approach, rather than simply reacting to orders. By analyzing the customer database, the company can intelligently predict emerging trends and re-align their internal processes to match the market conditions. For instance, if the data shows that sales are going to be boosted for the next couple of months, the company can prepare itself for the increased demand by purchasing more machines.

2. Seamless communication

Every manufacturing company is divided into various departments that rely on each other to make it successful. This requires each department to convey the relevant data to the relevant department. By using CRM’s cloud capabilities, employees can share a document or communicate with each other through the cloud server. Since the server is centralized, each and every employee can access the conversations and documents wherever and whenever required.

3. Facilitate inter-departmental projects

Working on a long-term project can become difficult to properly manage, since the project is made up of a number of logical, progressive steps, and each step may require a different combination of departments to work together on it. All project-relevant information like meetings, schedules, tasks, documents and conversations are available and accessible on the cloud server, so teams can exchange data effortlessly.

4. Mobile capabilities for on-the-go working

Restricting functionalities to desktops and laptops can hinder efficiency for a manufacturing company. Introducing mobile devices into the mix can be extremely helpful in making quick, informed decisions. This is particularly true for the sales department, who can usually be found on the field taking meetings and making sales. Sales executives can also view the information about the products and services while moving, eliminating the need to carry along a heavy laptop for that purpose.

Apart from that, a mobile device like a smartphone or tablet can be coupled with cloud technology to allow real-time updating of data, so that sales managers can react to any concerns or even an order in the minimal amount of time.