All businesses aim to increase profitability and bring in revenue, with this the ultimate goal is to increase sales. Though the sales component is very important to keep a business running, another important thing we forget is customer service. Customers and sales are two interdependent elements of any business. When we keep customers happy sales automatically increase. But with so many enterprise operations it becomes challenging to give customer service the amount of time it needs. This is where CRM integration comes in.
What is CRM integration? Why do you need CRM integration?
Though the primary goal of a CRM or customer relationship management software is to bridge the gap between a business and its customers and provide better customer service the software also helps businesses to handle and overlook all enterprise operations of the business. Integrating CRM software to all operations helps the businesses to not only run more efficiently but also helps them increase customer satisfaction which results in more revenue. By improving customer relationships using CRM software businesses are bound to increase profitability with happy and satisfied customers.
Helps in making better decisions based on data
Manually collecting and organizing data is a very hectic job that consumes a lot of time and energy. Through CRM integration, collecting and organizing data from customer purchases becomes easy. The data collected by the CRM software enables businesses to build their marketing and sales and product strategies based on customer increase or decrease in purchases. It helps in identifying trends and buying patterns of customers that enable them to understand what exactly they have to produce and how much they have to produce. It helps businesses build customer profiles through which customer targeting becomes easy.
Increases customer retention and onboarding
All customers want to save time. When customer queries are not answered immediately it frustrates them and puts a halt to the purchase process. This not only decreases sales but also creates a bad image for the brand itself. This also leads to lower customer retention. Businesses are capable of overcoming this issue using CRM software that helps in providing immediate automated responses to their customers or leads at any time and anywhere. Integrating helpdesk ticketing systems like Kapture CRM not only increases customer retention but also improves customer onboarding.
Helps in finding new leads
Integrating help desk software helps keep a thorough check on all the tickets raised. It allows businesses to collect data from all the tickets and helps identify and track potential leads.
With CRM software like Kapture CRM, storing and categorizing data related to tickets becomes smooth. Another added benefit of Kapture CRM is that it categorizes leads into warm, cold and hot based on their in-app or website activity like videos streamed or links clicked. This helps businesses in understanding when exactly a lead should be contacted. By integrating help desk software businesses save money on traditional methods of lead generation. Additionally, businesses tend to save more time on tracking new leads when they switch to CRM software.
Helps in improving customer experience
Better customer experiences automatically translate to profitability. Customer experience should be given the utmost importance. Having CRM software assists businesses in storing customer information that can be used for personalized marketing that adds up to the customer experience. Having a CRM-backed Knowledge management system helps in building a self-service portal that plays an important role in improving customer experience. It helps businesses create more independence in customers and answers their queries even during the off-hours which lead to higher rates of customer satisfaction. Having higher rates of customer satisfaction increases repeat buyers which adds up to the sales.
Increases efficiency and productivity
Having high levels of productivity and efficiency is what keeps the businesses running. CRM integration provides immediate automated support which not only reduces manual workload but also saves company time. Due to quick automated responses and automated agent assignments for tickets raised, CRM software automatically increases the productivity of businesses. CRM software makes sure no tickets go unattended and also leaves no room for errors which results in high levels of efficiency.
Boosting revenue and increasing sales can seem like a long and tedious process, but not with CRM integration! Want to learn more about CRM integration? Click here for a demo now.
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