Increase Revenue And Productivity Of Your Team With A CRM

 With the technology-driven world, it has become the prerogative of the firms to know the best ways to enhance the productivity and the revenue and beat the competitors. Firms are aware of different CRMs available in the market but the most commonly asked questions are: Can you boost productivity with CRM Software? 

How CRM Software increases revenue and productivity?

Let us find answers to these questions with the help of this article.

How Did The Sales Teams Work Traditionally? 

 

Gone are the days when the employees used to keep track of their customers using big files and recording their contact information, history with the organization and other activities which they used to present to their team or the managers at the end of the month with the daily and monthly analysis of their leads and sales, ROI and productivity. 

 

But this traditional method cannot survive the fast pace world and the businesses it is working on. For the organizations to move with the time, have to become independent of the sales teams monthly analytics and would bestow themselves with a CRM Software for sales productivity that automates the complete structure of an organization.

What Is Sales Productivity?

 

Sales productivity means maximizing time spent on the most critical sales rep activities in simple words Sales productivity is maximizing sales results while reducing the resources used. Resources can be the employees or the cost of effort to time.

 

To be more precise, sales productivity is defined with respect to finding ways to improve efficiency and becoming more efficient with your time. It can be calculated by the rate at which a salesperson increases revenue for the firm.

 

Sales Automation Is Need Of The Hour

It is right said: The future of Automation is now! Sales automation is the process of increasing the revenue, sales, productivity and cutting down the time-consuming tasks and handling repetitive queries. The need of the hour is to put things on auto-pilot that in turn increases the team's productivity. 

Ways To Increase The Productivity Of Your Team With A CRM Or Achieve Sales Automation 

A CRM is made up of the following applications which help in reducing the burden on the team and increasing productivity. Below applications are the answers to what to look for in a productivity CRM?

 

1) Mobile CRM

2) Chatbot

3) Self-serve

4) Ticket Management System

How CRM Software Increases Productivity?

 

A Strong Bond Between The Team And The Customers

• A customer is happy and visits you more often if you have details about him and customize his experience with your firm according to his needs in the CRM software. 

• For examples: when the firms make use of the saved details such as birthdays and send them the birthday wishes on their respective special days. 

• This gesture of the firm makes the customer feel that he has been given importance in your organization and they have cared for thus they maintain a good customer relation and stick back to you. 

Reduce The Burden Of The Team By Maintaining A Database

• Capturing contact information, email addresses and other important details of the customers is a part of the daily routine of the sales team.

• Using contact details and the email addresses from the customer databases are more than sufficient to reach the leads and the potential leads by reaching out to them thus increasing the chances of converting a potential lead into a permanent lead.

API Integration

• API integration helps to improve the efficiency of the team as it allows two software to communicate with each other. For instance, the Travel Management CRM can be integrated with the company’s website to keep a track of the journey of the customer and provide him with the help right from booking the tickets, browsing the hotel to checking out of the journey. 

Increase ROI

• The customer databases maintained by the sales reps in the CRM can be used to find desirable and undesirable marketing strategies by the customers. This eases the team's effort in knowing what fits the customer the most as they can use such strategies to make the customers happy and satisfied and can get a greater return on investment.

Keep Track On The Sales Reps Analytics

• The CRM allows the manager to keep a check on the daily work of the team right from their check-in to check-out to extra time they give in for the work. 

• CRM software can be used to schedule team meetings and divide the day in an organized manner. 

• It gives them a correct idea of their sales quotas and performance.

• Sales funnel can be tracked to create smoother transactions. 

These are some of the ways CRM helps to improve business performance and answers to the question how does CRM increase revenue?

Closing Remarks

A CRM maps the customer data along with the employee activities thus easing out the customers work and increasing their efficiency. It enables the teams to find the right customers thus generating revenue and improves customer retention. This is the right time to set up the CRM to match your team’s sales process.