The Importance Of API Integrations For E-commerce Companies

 API is the abbreviation for Application Programming Interface which is a software which allows two applications to talk to each other. 

Introduction To eCommerce APIs

An eCommerce API is an assortment of functionality uncovered through API. To separate the particular eCommerce usefulness this incorporates at the base, cart, checkout, installments/payments and requests the end. One purpose of disarray that we in some cases hear is that an installment entryway is a trade API, when actually these suppliers offer single help, in particular payments API, eCommerce is a more extensive excursion.

It helps in creating a split between frontend and backend functions which helps with surge in productivity. APIs allow you to create connections between your eCommerce site and a wide range of other platforms.

Some Of The API Integrations You Can Do For Your Business-

• ERP

• Marketing & Sales

• Accounting

• Customer Service

Why API Integrations Are Beneficial To E-commerce Websites 

• Time & Money Efficient 

Without API companies have to manually transfer the data from one app to another and the process is resources & time draining but with a simple integration the data can be transferred with no hassle and that saves a lot of money when you don’t need employees to do the work. 

• Less Room For Error 

When any task becomes mundane there comes a tendency of making errors but when the data is transferred with integration then there’s almost no chance of duplication and error.

•   Customization 

API allows for great room for customization and personalization for the content and website for website swagger and customers’ preferences. 

•    Better Marketing 

API helps with surge in sales and that helps the marketing department to market faster and helps with eliminating marketing waste which is the unnecessary marketing and shooting in the dark.

Few Ways Your e-Commerce Business Can Use APIs

• Payment APIs

A seamless payment process goes a long way when it comes to convenience and APIs helps in building an adequate payment system with minimal errors. 

• Social Media

These days most of the businesses have a social media presence and APIs allow to integrate those into websites so customers can have easy access and reach out to the companies.

• Price Comparison 

Knowing your stuff is imperative but it’s even more imperative what your competitors are doing and API allows you to create catalogs where you can see the price of the competitors. 

• Marketing 

One of the best uses of API can be put to marketing. You don’t have to write the code and go through the tedious process of optimization, API tools can handle it all. You can easily segment customers based on their preferences, purchasing behaviours and add them to email lists and other marketing means. 

 KaptureCRM provides Customer/Management Support System through an Integrated Service Desk and also a platform which stays up to date and evolves with any policy changes. It can be seamlessly integrated with various departments and apps and helps companies go an extra mile.