The Essential Guide Of Sales CRM Software For Hotel Industry

Hotels are a large scale enterprise. The number of departments exceeds the number of ingredients in a five-course meal. However, food and stay is not the only things a hotel focuses on. Events, banquets, meetings and the like are frequent flyers in the hotel atmosphere. To market these activities, sales CRM for hotel industry is the best bet.

Wondering how you can use CRM in your industry? Here’s how–

• Digital Event Planner

Planning an event has never gotten easier. Instead of promoting events on different social media platforms, you can let the CRM application to work for you. It has an omnichannel support system which integrates with all kinds of media streams. Your events can be marketed via call, email, social media and so on directly from the CRM software.

• Clientele Expert

In the hospitality sector, apart from hotel guests, there are big clients with whom the hotel does regular business with. Because a hotel is a huge enterprise, there is a huge client history. Hotel sales CRM software can manage all clients efficiently; knowing when the upcoming meeting are or updating invoices become far simpler.

• Tariff Manager

Prices of rooms, utilities, food, drinks and other services keep changing every so often. On a unified platform, you can handle the changes with ease. A tariff manager is just one of the many uses of having a CRM system in place.

• Inventory Tracker

It is often difficult to keep track of all purchases on a single system. However, sales management for hotel CRM makes it is a piece of cake! A huge pantry, toiletries and a lot of other goods can be handled from a database which has all the information.

• Point-of-Contact

Online hotel booking management is surely required for any hotel business. Nowadays, most people make bookings on third-party sites. There are hundreds of such sites, and thousands of different bookings each week. On the hotel CRM, you can get the master overview in front of you on your screen. You can also communicate from the same system and confirm or cancel bookings directly from there.


Hotel CRM software can serve as the backbone for your business. Now is the time to get all in and reap the benefits for years.