Why CRM Usability is more important than Excessive Features? - Kapture CRM

Under the basic human impulse, all products and services could instantly attract attention through these two appeals – maximum utility and lesser price. Even as both of these appear to be opposite ends of product spectrum, they appeal to the same part of human reasoning – To get maximum value for a spend amount. As these have been solidified and strengthened through passing generations, most marketers and product developers have tried to make use of this feature.

While increasingly sophisticated, the same principles could be applied to CRM software industry. In a competitive and over-crowded industry, developers are tied in a feature-race that could lead to the invention of the most critical feature that turns the market tide at their favor.

But most business owners most of the times, doesn’t care to use this overwhelming set of features, that could set your own businesses racing. This puts the CRM usability at center of all business decisions.

Make your Software practically Simple and Usable

Among all software applications, the CRM could be required to be one of the most practically viable systems. A CRM is required to attend waiting customers and jolt down customer instructions. In both these situations, one cannot possibly get confused without raising customer irk. So the first rule for CRM customizations should be ‘Don’t let your Software to be Clunky’.

Meanwhile, practically usable software could be having a simple interface and a larger number of takers. Anyone following a specific list of instructions could find instant application for given software.

You can also take-down trials to ensure that all new software features are easily accessible and applicable in life situations.

Collecting and Segregating Business Data

One of the basic differentiating CRM feature is the ability to collect and manage data in an automated fashion.  It allows you to collect all relevant information without putting daily effort.

Further, this information could be utilized to make significant experiences and inputs for your business software's. The information accumulation ought to be far reaching and taking into account genuine to fulfill its reason of reputability. Both these conditions are better met through the use of CRM programming.

Based-on these, making sense of collected data becomes a real challenge for modern generation. With right information, the data becomes a real weasel for modern data.

Knowing When to Strip down

All businesses occasionally end-up driving towards the steep wall of feature overload; Rather than intentionally creating namesake features for thickening user’s manual, this could be a result of well-intentioned sincere efforts.

In this scenario, one can decide which features to use and which ones to eliminate based-on rate of usage for each feature. At some other cases, you can embed a deep link for customers, who may not be initially using the software.